HomeStoryboard18 NewsStoryboard18 | Neo Bharat Latex paint comes in as a big innovation in technology, says Asian Paints
Storyboard18 | Neo Bharat Latex paint comes in as a big innovation in technology, says Asian Paints
Storyboard18’s Shibani Gharat spoke with Asian Paints’ Managing Director and Chief Executive Officer Amit Syngle about going beyond four walls and learnings from entering home décor space.
Asian Paints, India's foremost paint and decor company, earlier this week, launched its Neo Bharat Latex Paint business. The company is venturing into a new category of paint as robust growth in the sector driven by increasing urbanisation, rising disposable incomes has encouraged existing players to tap into the booming demand and lap in more market share.
The Neo Bharat Latex Paint boasts a special polymer technology that delivers unmatched finish, increased coverage, and enhanced washability.
Branded as "Colours of Progress," Neo Bharat Latex Paint is poised to revolutionise the category, embodying Asian Paints' dedication to innovation and excellence. It aims to broaden its presence in the ever-evolving industry and make it more accessible to all.
The company has also onboarded cricketer Virat Kohli as its brand ambassador for the new launch. This will be the company’s mass market offering with an aim of penetrating into the unorganised segment with a branded solution.
Storyboard18’s Shibani Gharat spoke with Asian Paints’ Managing Director and Chief Executive Officer Amit Syngle about going beyond four walls and learnings from entering the home décor space.
“Virat Kohli is someone who has got a lot of accomplishments and a trust. That connect is something which we wanted to use in terms of looking at Neo Bharat coming and people appropriating this brand with Virat and progressive India,” he said.
For more, watch the accompanying video
The Neo Bharat Latex Paint boasts a special polymer technology that delivers unmatched finish, increased coverage, and enhanced washability.
Branded as "Colours of Progress," Neo Bharat Latex Paint is poised to revolutionise the category, embodying Asian Paints' dedication to innovation and excellence. It aims to broaden its presence in the ever-evolving industry and make it more accessible to all.
The company has also onboarded cricketer Virat Kohli as its brand ambassador for the new launch. This will be the company’s mass market offering with an aim of penetrating into the unorganised segment with a branded solution.
Storyboard18’s Shibani Gharat spoke with Asian Paints’ Managing Director and Chief Executive Officer Amit Syngle about going beyond four walls and learnings from entering the home décor space.
“Virat Kohli is someone who has got a lot of accomplishments and a trust. That connect is something which we wanted to use in terms of looking at Neo Bharat coming and people appropriating this brand with Virat and progressive India,” he said.
For more, watch the accompanying video
(Edited by : Priyanka Deshpande)
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
