Reliance Retail’s beauty platform Tira, on Wednesday, launched a new skincare brand Akind, co-founded by Mira Kapoor, at the flagship store in Jio World Drive, Mumbai.
The Akind range includes cleansers, moisturisers, serums, sunscreen and more. According to a statement from the company, its range is divided into three categories: The Build range, featuring products that focus on repairing and restoring the skin barrier to its natural state; the Balance range with products to help maintain the skin barrier’s gentle, equilibrium state; and the Defence range that has products designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.
Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”
Co-founder Mira Kapoor said her skincare journey began when she "started listening" to her skin. "The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands," she said.
"With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did."
For Tira, the launch of this brand comes after it launched the premium beauty accessories brand Tira Tools and Nails Our Way, a line of nail colours and kits.
The company added in a statement that the addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.
The Akind range includes cleansers, moisturisers, serums, sunscreen and more. According to a statement from the company, its range is divided into three categories: The Build range, featuring products that focus on repairing and restoring the skin barrier to its natural state; the Balance range with products to help maintain the skin barrier’s gentle, equilibrium state; and the Defence range that has products designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.
Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”
Co-founder Mira Kapoor said her skincare journey began when she "started listening" to her skin. "The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands," she said.
"With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did."
For Tira, the launch of this brand comes after it launched the premium beauty accessories brand Tira Tools and Nails Our Way, a line of nail colours and kits.
The company added in a statement that the addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.
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