Absolute Sports, a Nazara Technologies subsidiary and parent company of Sportskeeda.com has accquired SoapCentral.com, a website that serves entertainment content in the US. Absolute Sports will buy the website for $1.4 million (₹11.6 crore) in an all-cash deal, which will be finalised in a month's time.
SoapCentral will help Absolute Sports become a leading sports and entertainment publisher in the US. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock massive synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US.
"We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” said Ajay Pratap Singh, CEO of Absolute Sports.
In 2019, Nazara (NSE: NAZARA), a publicly listed diversified gaming and sports media platform, picked up a majority stake in Absolute Sports Private Limited.
SoapCentral will help Absolute Sports become a leading sports and entertainment publisher in the US. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock massive synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US.
"We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” said Ajay Pratap Singh, CEO of Absolute Sports.
In 2019, Nazara (NSE: NAZARA), a publicly listed diversified gaming and sports media platform, picked up a majority stake in Absolute Sports Private Limited.
First Published: Jun 5, 2024 7:56 PM IST
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