Consumer purchases across quick commerce platforms witness an uptick led by Mother's Day celebrations across India.
Recent data from quick commerce platforms like Zomato, Swiggy Instamart, Blinkit, and Zepto reveal trends in consumer behaviour, highlighting an increased demand for a variety of products on Sunday, May 12. Analysis from both platforms shows that items like jewellery, plants, flowers, and chocolates are experiencing peak orders.
Zomato reports that for the first time, Mother's Day is witnessing significantly higher sales volumes than New Year's Eve. Over 2 lakh people have used Zomato's new AI feature, which allows customers to add a personalised celebrity video message to their orders, since its launch.
As per Swiggy Instamart's data, 143 chocolates and 41 cards are being sold per minute today. The platform witnessed a 141% surge in orders for handbags, perfumes, and watches marking a new record for single-day orders. Not just that, orders for jewellery have also gone up 11.4 times from last week.
Sales of plants as gifts have soared 7.7 times as compared to a regular Sunday.
Additionally, Zomato-owned quick commerce platform Blinkit shared that handbag sales have seen an uptick compared to usual days. The company has also sent free fridge magnets specially designed for Mother's Day.
“The company has never sold so many smartwatches by 11 am,” said Albinder Dhindsa, CEO of Blinkit. Bouquet sales have also been up as compared to Valentine's Day.
Jewellery and perfume sales have zoomed in as well. Zepto has also launched Mother's Day special greetings and customers seem to enjoy it.
These trends suggest a pattern where consumers turn to quick delivery services to purchase thoughtful, last-minute gifts. These insights are crucial for these platforms in tailoring their inventory and marketing strategies, ensuring product availability during high-demand periods.
Also Read: Mother’s Day 2024: Handwritten letter to personalised jewellery, gifts to express gratitude
Recent data from quick commerce platforms like Zomato, Swiggy Instamart, Blinkit, and Zepto reveal trends in consumer behaviour, highlighting an increased demand for a variety of products on Sunday, May 12. Analysis from both platforms shows that items like jewellery, plants, flowers, and chocolates are experiencing peak orders.
Zomato reports that for the first time, Mother's Day is witnessing significantly higher sales volumes than New Year's Eve. Over 2 lakh people have used Zomato's new AI feature, which allows customers to add a personalised celebrity video message to their orders, since its launch.
As per Swiggy Instamart's data, 143 chocolates and 41 cards are being sold per minute today. The platform witnessed a 141% surge in orders for handbags, perfumes, and watches marking a new record for single-day orders. Not just that, orders for jewellery have also gone up 11.4 times from last week.
(Image: Phani Kishan Addepalli, CEO, Swiggy Instamart)
Sales of plants as gifts have soared 7.7 times as compared to a regular Sunday.
(Image: Phani Kishan Addepalli, CEO, Swiggy Instamart)
Additionally, Zomato-owned quick commerce platform Blinkit shared that handbag sales have seen an uptick compared to usual days. The company has also sent free fridge magnets specially designed for Mother's Day.
(Image: Albinder Dhindsa, CEO, Blinkit)
“The company has never sold so many smartwatches by 11 am,” said Albinder Dhindsa, CEO of Blinkit. Bouquet sales have also been up as compared to Valentine's Day.
(Image: Albinder Dhindsa, CEO, Blinkit)
Jewellery and perfume sales have zoomed in as well. Zepto has also launched Mother's Day special greetings and customers seem to enjoy it.
These trends suggest a pattern where consumers turn to quick delivery services to purchase thoughtful, last-minute gifts. These insights are crucial for these platforms in tailoring their inventory and marketing strategies, ensuring product availability during high-demand periods.
Also Read: Mother’s Day 2024: Handwritten letter to personalised jewellery, gifts to express gratitude
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