In a move that promises to enhance the convenience of its customers, the quick commerce platform Blinkit on Friday, April 12, announced a partnership with leading eyewear brand Lenskart. Effective immediately, Blinkit users can now order select Lenskart products, including sunglasses and the Hustlr line of computer glasses, and have them delivered in just 10 minutes.
Blinkit Founder Albinder Dhindsa took to X (formerly Twitter) to share the news, stating, "Blinkit customers can now get Lenskart products in 10 minutes. Starting with delivering sunglasses and their Hustlr range (Computer Glasses). Curious to see how Hustlr evolves as a brand over time @peyushbansal."
Blinkit customers can now get Lenskart products in 10 minutes.
Starting with delivering sunglasses and their Hustlr range (Computer Glasses). Curious to see how Hustlr evolves as a brand over time ๐ค @peyushbansal pic.twitter.com/oODNEUM3J1
โ Albinder Dhindsa (@albinder) April 12, 2024
The Hustlr range, Lenskart's line of eyewear designed for extended digital screen use, was launched in 2023 and heavily promoted by Lenskart Founder Peyush Bansal, who appeared as a shark (judge) on the Indian reality television show Shark Tank India.
This latest collaboration comes on the heels of a series of partnerships announced by Blinkit in recent weeks. These include a tie-up with Atomberg, a manufacturer of energy-efficient home appliances, where Blinkit will deliver the company's ceiling fans in just 12 minutes.
Stoked to see how well Arindam and team are building Atomberg. Happy to be a part of their journey ๐ https://t.co/3DqZz1zoDG
โ Albinder Dhindsa (@albinder) April 11, 2024
Last week, Blinkit also revealed that it would sell PlayStation 5 on its platform, with customers in Delhi NCR, Mumbai, and Bengaluru able to receive the all-new PlayStation 5 Slim editions and controllers in 10 minutes.
However, later Dhindsa took to LinkedIn to assure customers that the company is working on restocking PlayStation 5, as the product went out of stock within a week of its launch on the platform.
